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May 14, 2025

How the Microsoft Edge built-in ad blocker enhances your browsing experience

Tired of disruptive pop-ups and slow-loading web pages? The built-in ad blocker in Microsoft Edge can help improve your browsing experience. This feature offers a convenient solution for those who want to block pop-up ads without the hassle of third-party ad blocker extensions. Let’s explore how the ad blocker works and why it could be a helpful option for you.

Why use the built-in ad blocker in Microsoft Edge?

The built-in ad blocker in Microsoft Edge1 enhances your experience each time you surf the internet. Ad blocker in Edge automatically blocks unwanted ads, including pop-ups, banners, and video ads, leading to faster page loads, improved privacy, and a cleaner, less cluttered screen.

Faster browsing: Block ads in Edge and speed up page loads

By preventing ads from loading, Microsoft Edge ad blocker reduces the amount of data your browser needs to download. This translates to faster page load times, allowing quicker access to content.

Improved privacy: How ad blocker helps to protect you

Many ads track your online activity, collecting data about your browsing habits. Ad blocker helps mitigate this by blocking trackers embedded in ads, enhancing online privacy.

No more pop-ups: Say goodbye to intrusive ads

Dealing with pop-up ads can be frustrating. Ad blocker in Edge effectively stops the interruptions, helping to provide a cleaner, less cluttered, and more focused browsing environment.

Ad blocker in Edge vs. third-party extensions

While third-party extensions can offer more control and customization, the built-in ad blocker in Edge is typically sufficient for most users. Here’s a comparison:

  • Built-in ad blocker in Edge: No installation required, automatically updated, and optimized for resource efficiency.
  • Ad blocker extensions: May offer more advanced features but can consume more resources and require frequent updates to stay effective.

Key benefits of the pop-up ad blocker in Edge

  • Seamless integration: Being built-in, it works harmoniously with Edge, ensuring optimal performance.
  • Simplified management: No need to install, update, or manage external extensions.
  • Enhanced security: Direct integration minimizes the risk of malicious extensions.
  • Resource efficiency: Uses fewer system resources compared to many third-party options.
  • Customization: You can adjust the level of blocking to suit your preferences.
  • Improved page load times: By blocking ads, pages load faster, saving time and bandwidth.
  • Reduced distractions: Enjoy a cleaner, less cluttered browsing experience.
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Enabling ad blocker in Edge

To block pop-up ads that would otherwise appear when you visit websites:

  1. Open Microsoft Edge.
  2. Select Settings and more (Alt + F) in the top-right corner.
  3. Navigate to Settings > Cookies and site permissions.
  4. Under All permissions, select Pop-ups and redirects.
  5. Switch on Block (recommended).

A cleaner, faster web experience: Ad blocker in Edge

The built-in ad blocker in Edge offers a fast, efficient, and privacy-conscious way to browse the web without the interruption of ads. It’s an excellent choice for those who want to block ads while they browse without the hassle of third-party ad blocker extensions. Try Microsoft Edge and focus on what you choose while enjoying a faster, safer, and less cluttered browsing experience.

  • DISCLAIMER: Features and functionality subject to change. Articles are written specifically for the United States market; features, functionality, and availability may vary by region.
  • [1] Feature availability and functionality may vary by device type, market, and browser version.

Products featured in this article

Microsoft Edge logo

Microsoft Edge

Microsoft Edge logo

Microsoft Edge app

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